Pakistani electric fans were exhibited for the first time at the 7th CIIA

 

Shanghai ( News international New Latest - NNI. November 11, 2024) Pakistani electric fans were exhibited for the first time at the 7th China International Import Expo (CIIE). According to Gwadar Pro, the 7th China International Import Expo (CIIE) ) showcased Pakistan's electric fan manufacturing capabilities, with Gujarat-based Royal Fans exhibiting a diverse range of ceiling fans, bracket fans, pedestal fans and other cooling devices.

This was the company's first participation in the expo, where it focused on showcasing its fan products made from wood, metal, plastic and other materials. According to Gwadar Pro, Royal Fans was represented by Yasir Wasim Arshard, Export Marketing Manager, Royal Home Appliances and said that CIIE is an excellent platform to showcase a variety of consumer goods and the exhibition will expose the company to global partners. , provides an opportunity to network and gain insight.

According to GwadarPro, the CIIE's consumer goods section covered 80,000 square meters, bringing together more than 700 enterprises from more than 70 countries and regions. Arshard expressed his hope of gaining new export customers not only for the Chinese market but also for other international markets. China's increasing openness and its specific initiatives to attract foreign enterprises, such as multilateralism And deepening bilateral cooperation, promoting high-quality trade development and technological innovation cooperation, and opening up to less developed countries, have created an equally favorable environment for Pakistani enterprises. According to Gwadar Pro, Arshard said, "Currently, I see a lot of potential for Pakistani home appliance manufacturers to enter the Chinese market and supply their products locally, as China has shifted its focus from these products to high-end products." has done

"We are already exporting worldwide with major customers in Iran, Iraq, Yemen, Afghanistan and the Middle East. We are also exporting to Europe and the UK. That is what sets Royal Home Appliances apart from other exporters. It has its own manufacturing facilities. The company manufactures approximately 95 percent of its products in-house, which allows it to maintain strict quality control and offer high-quality products at competitive prices.

According to Gwadar Pro, the Pakistan Electric Fans Manufacturers Association (PEFME) fan industry in Pakistan is mainly concentrated in Gujarat and Gujranwala, where 98% of the country's fan production takes place. Categorized as light engineering sector, this industry has existed since the independence of Pakistan. The geographical concentration of fan manufacturers in Gujarat and Gujranwala has created a cluster that facilitates cost reduction, product complementarity and dissemination of knowledge and information within the local industry.

According to Gwadar Pro, the electric fan industry in Pakistan is considered to be one of the most emerging products with significant potential to contribute to export earnings. With a non-traditional export sector like electric fans, Pakistan has an opportunity to enter the international market and earn valuable foreign exchange. Manufacturing fans in metal and plastic adds to the dynamism and versatility of this sector.

There are currently around 300 fan manufacturing units in Pakistan which play an important role in the socio-economic development of the country. The industry has become a major source of employment and benefits various parts of the supply chain including vendors, suppliers, service providers, distributors and dealers. Targeting the world's consumer fan market, which has an import volume of USD 3.8 billion, Pakistan's electric fan industry generated revenue of around USD 27.59 million in 2020, according to Gwadar Pro.

“CIIE provided us with a valuable platform to showcase our products and explore new markets, contributing to Pakistan's efforts to increase its global influence in the fan industry.